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The long and windy road to Marinush clothing

When you think about it, everything about Marinush was always a slow burner. The first Marinush pair of earring came to life around 2007 and it took Marina almost 10 years to make a career out of something she loves doing. It was never about jewelry explicit, but about daydreaming and turning everyday life into a colorful playground, filled with new experiments. It started from tiny details in the form of necklaces (such as animal characters, or flora motifs) and it slowly outgrew itself with ideas about bigger formats.

Fun fact — bigger ideas came from the outside of Marina’s comfort zone and from people that are close to the designer – they became whisperers of entire universe of new possibilities. Once said, it grows somewhere in the back of the creator’s mind. For example, Žana, one of her best friends dared to daydream about bedding and drapes. From wallpapers and kitchen accessories, to umbrellas and raincoats. There are still ideas waiting to be realized sometime in the future.

From time to time, she would play with the idea of how her designs would transpose to textile. How she’d have to layer the little creatures and shapes into much more complex collages then she does with clay. And then she’d actually do it. She’d hand-draw a full design, scan it, layer all the shapes into a design that would fit on fabric and let it rest. 

 

Waiting for the perfect moment

Even though they were few and far in between, over the years, clothing designs were piling up and slowly developed their own voice, demanding to leave the obscurity of a design folder on Marina’s computer and finally move into the real world. Eventually, the perfect moment to take action finally arrived. After the pandemic hit and while juggling being a fresh mum, there was a moment when all those back-logged ideas about Marinush clothing started to ask for their rightful place in the Marinush playground. So out of necessity came the first steps towards the long-awaited Marinush clothing collection. And those first steps were into the unknown — the world of clothing manufacturing.

The search for manufacturing partners

The manufacturer that turned out to be a perfect fit is a member of the Association of Enterprises for Professional Rehabilitation and Employment of Persons with Disabilities of the Republic of Serbia (UIIPS). UIIPS ensures that its members hire at least 50% of people with disabilities and that those people have both perfect working conditions and compensation for their work. Only such companies may issue “Fer Proizvod” label (trans. fair product). Thanks to our manufacturing partner, Marinush clothing has it.

Dare to dream BIG!

The point of this blog post is to inspire you, the reader, to start your own thing, even if you are at the wouldn’t-it-be-great stage.

Marinush brand started like that – with an idea to make a cool birthday present for a friend. Between that one birthday present and an online store selling clothing, clay and silver jewellery, so many doubts and I-can’t-do-its came and went, Marina lost count years ago.

You can juggle a 9-5 job and your own business in the making until it gets serious enough to be a stand-alone career. As long as the process itself is what gives you joy, fear of failure won’t find much to ruin and will find someone else to bother. So trust the process, take your time and chances are that, sooner or later, you too will have your own business.

And there’s proof to back this Ted-Talkish conclusion to this blog post! More than one woman reached out to Marina to say they started their own businesses and claimed Marinush as the primary inspiration to dare to dream big.

Mark this date: 26th of September

Guess what? After teasing it for so long, the clothing chapter is finally launching on the website – and on Marina’s very own birthday! The excitement is real and the launch date is fast approaching. So grab your seat and hold on tight because this colorful Marinush ride is about to begin!

Cheers to never-ending beginnings! 

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